The assignment for this portfolio project involved designing eye-catching, retail-ready packaging, including a custom dieline and assigned candy.
The candy I was assigned? Black licorice.
The Concept: Black Magic is a botique salted black licorice company based in London, England. The packaging is inspired by the occult, ouija boards, and black magic itself. The triangular packaging is a custom dieline which was then cut out and photographed
Folgers Coffee Rebrand
The purpose of the Folgers re-brand is to take their coffee out of the plastic red can, and into a new and rustic eco friendly package. Folgers was originally founded to supply coffee to gold miners during the gold rush of 1849, in turn they were one of the first suppliers of mass produced pre-ground coffee in the world. In 1885 they became a commercial supplier of coffee in the United States.
Lever 2000 Rebrand
