As an Art Director at Laughlin Constable, we embarked on a mission to redefine Nebraska’s image from a “fly-over state” to a captivating travel destination through our 2017 brand campaign. Being a Nebraskan myself, I dove into this design challenge with a blend of enthusiasm and native insight. Through strategic messaging and visually engaging assets, we worked to craft a narrative that showcased the unique allure of Nebraska. The campaign not only helped bring tourists to Nebraska, it ignited curiosity and travel interest, marking a significant stride in altering perceptions and promoting Nebraska's tourism appeal. These ads we promoted in Illinois, Wisconsin, Missouri, Oklahoma, and many other states.
Role: Art Director
For: State of Nebraska
Designed at: Laughlin Constable (CHICAGO)
