As an Art Director on the Citi Bank account, I helped create diverse advertising campaigns that focused on amplifying customer engagement and response. These assets included marquis ads, interactive mobile ads, direct mail campaigns, and polished brochures. These campaigns achieved a high response rate, showcasing the range of targeted advertisements. The strategic art direction in these ads significantly contributed to enhancing Citi Bank's market presence and customer interaction.
Role: Art Director
For: Citi
Designed at: Havas (CHICAGO)
CITI BANK / AA ADVANTAGE
CITI BANK / AA ADVANTAGE INSERT
CITI BANK / AA ADVANTAGE OUTER ENVELOPE & INSERT
CITI BANK / AA ADVANTAGE: BONUS MILES DIRECT MAIL CAMPAIGN
CITI BANK: DOUBLE CASH CARD OUTER ENVELOPE AND MAILER
CITI BANK: BLACK KEYS LETS ROCK TOUR POSTER AND ATM SCREEN